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	<title>Rapinby &#187; Marketing Branding</title>
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	<link>http://www.rapinby.com</link>
	<description>Just another WordPress weblog</description>
	<pubDate>Mon, 06 Oct 2008 14:26:24 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Protecting Brands From Being #1</title>
		<link>http://www.rapinby.com/protecting-brands-from-being-1.php</link>
		<comments>http://www.rapinby.com/protecting-brands-from-being-1.php#comments</comments>
		<pubDate>Mon, 06 Oct 2008 14:26:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/protecting-brands-from-being-1.php</guid>
		<description><![CDATA[We define brand as a representation of consumer perception  the perception and feeling toward a product or service. For example, when we think of Disney, we may think of magic, or when we think of Harley-Davidson, we may think of individuality. Each of these brands has done an exceptional job in branding themselves as [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/protecting-brands-from-being-1.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Franchise Transfers to a Corporation or Limited Liability Company</title>
		<link>http://www.rapinby.com/franchise-transfers-to-a-corporation-or-limited-liability-company.php</link>
		<comments>http://www.rapinby.com/franchise-transfers-to-a-corporation-or-limited-liability-company.php#comments</comments>
		<pubDate>Mon, 06 Oct 2008 03:11:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/franchise-transfers-to-a-corporation-or-limited-liability-company.php</guid>
		<description><![CDATA[As a franchisor often one will be presented with relatively simple transactions, which on paper have significance but in reality will not change the franchise relationship between the franchisor and the franchisee.  Even so such changes could be significant down the road. For instance, take the assignment of the franchise agreement, which is transferred [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/franchise-transfers-to-a-corporation-or-limited-liability-company.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Logo Design Tips</title>
		<link>http://www.rapinby.com/logo-design-tips.php</link>
		<comments>http://www.rapinby.com/logo-design-tips.php#comments</comments>
		<pubDate>Sun, 05 Oct 2008 12:21:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/logo-design-tips.php</guid>
		<description><![CDATA[Logos can be described as visual icons that provide a unique identification element to a business or product.  Logos provide quick visual recognition of a Company which in-turn builds branding.  Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo.  There are too many [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/logo-design-tips.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Make A Name For Yourself, Or Someone Else Will</title>
		<link>http://www.rapinby.com/make-a-name-for-yourself-or-someone-else-will.php</link>
		<comments>http://www.rapinby.com/make-a-name-for-yourself-or-someone-else-will.php#comments</comments>
		<pubDate>Sun, 05 Oct 2008 06:46:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/make-a-name-for-yourself-or-someone-else-will.php</guid>
		<description><![CDATA[You no longer have your name - you have your name, PLUS, what people say after it.
I realized this axiom years ago during the first few years of wearing a nametag 24-7.  See, while that time wasn\&#8217;t the most comfortable or productive, it was certainly the most interesting and enlightening.  Probably because the [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/make-a-name-for-yourself-or-someone-else-will.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Branding vs Personal Branding</title>
		<link>http://www.rapinby.com/corporate-branding-vs-personal-branding-2.php</link>
		<comments>http://www.rapinby.com/corporate-branding-vs-personal-branding-2.php#comments</comments>
		<pubDate>Sat, 04 Oct 2008 21:16:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/corporate-branding-vs-personal-branding-2.php</guid>
		<description><![CDATA[Branding is a very important part of any company\&#8217;s marketing campaign.  No, I\&#8217;m not talking about that thing they do to cattle so everyone knows who they belong to.  I\&#8217;m talking about branding, as in the identity that a company or product takes on.
The goal in corporate branding is to create a brand [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/corporate-branding-vs-personal-branding-2.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>New London 2012 Olympic Brand</title>
		<link>http://www.rapinby.com/new-london-2012-olympic-brand.php</link>
		<comments>http://www.rapinby.com/new-london-2012-olympic-brand.php#comments</comments>
		<pubDate>Sat, 04 Oct 2008 01:01:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/new-london-2012-olympic-brand.php</guid>
		<description><![CDATA[This week saw the announcement of the new London 2012 Olympic brand. The brand vision has taken on the true spirit of the Olympic games, which is to bring people together and inspire people to push boundaries and fulfill their potential. As London 2012 Olympic Chair Sebastian Coe stated, \&#8221;London 2012 will be everyones games\&#8221;. [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/new-london-2012-olympic-brand.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Branding Lesson From Rachael Ray and Sandra Lee</title>
		<link>http://www.rapinby.com/a-branding-lesson-from-rachael-ray-and-sandra-lee.php</link>
		<comments>http://www.rapinby.com/a-branding-lesson-from-rachael-ray-and-sandra-lee.php#comments</comments>
		<pubDate>Fri, 03 Oct 2008 05:26:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/a-branding-lesson-from-rachael-ray-and-sandra-lee.php</guid>
		<description><![CDATA[The Food Network is built on smart branding - for the Network as a whole, as well as for its individual  celebrity chefs/hosts.
Two of its biggest brands are Rachael Ray  and Sandra Lee. These two, in particular, provide an interesting branding lesson: you can occupy the same positioning within a niche, yet still [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/a-branding-lesson-from-rachael-ray-and-sandra-lee.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Professional Logo Design - I Don\&#8217;t Need One; I am a Small Business!</title>
		<link>http://www.rapinby.com/professional-logo-design-i-dont-need-one-i-am-a-small-business.php</link>
		<comments>http://www.rapinby.com/professional-logo-design-i-dont-need-one-i-am-a-small-business.php#comments</comments>
		<pubDate>Fri, 03 Oct 2008 05:16:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/professional-logo-design-i-dont-need-one-i-am-a-small-business.php</guid>
		<description><![CDATA[You are a small business owner and you think that investing in getting a professional logo design for your company would be a waste of your limited budget. We at Logo Design Works believe that could be a costly mistake.
In this modern day and age, there are 1000s of companies in any given market. All [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/professional-logo-design-i-dont-need-one-i-am-a-small-business.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>What is an Artist\&#8217;s Statement &#38; How Often Should It Be Updated?</title>
		<link>http://www.rapinby.com/what-is-an-artists-statement-how-often-should-it-be-updated.php</link>
		<comments>http://www.rapinby.com/what-is-an-artists-statement-how-often-should-it-be-updated.php#comments</comments>
		<pubDate>Thu, 02 Oct 2008 21:11:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/what-is-an-artists-statement-how-often-should-it-be-updated.php</guid>
		<description><![CDATA[An artists statement is a statement of ideas and thoughts that describe your philosophy, vision, and passion towards your artistic creations.
Ponder over the following questions prior to writing your artists statement:


Is your work whimsical, thought provoking, or edgy?

Does it portray a series of stories?

Whom or what has influenced you the most?

How is your work meaningful [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/what-is-an-artists-statement-how-often-should-it-be-updated.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Small Business Branding - You Can\&#8217;t Avoid It</title>
		<link>http://www.rapinby.com/small-business-branding-you-cant-avoid-it.php</link>
		<comments>http://www.rapinby.com/small-business-branding-you-cant-avoid-it.php#comments</comments>
		<pubDate>Thu, 02 Oct 2008 04:16:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/small-business-branding-you-cant-avoid-it.php</guid>
		<description><![CDATA[Tips on Brand Management for Small Business
You can\&#8217;t avoid branding, so make it work for you, not your competitors. Many business owners believe branding is only for the big guns, for major companies with large marketing budgets. People that run small and medium sized businesses often have a reluctance to invest in branding. But branding [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/small-business-branding-you-cant-avoid-it.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Stationery Design - It\&#8217;s Importance to Small Business Owners</title>
		<link>http://www.rapinby.com/stationery-design-its-importance-to-small-business-owners.php</link>
		<comments>http://www.rapinby.com/stationery-design-its-importance-to-small-business-owners.php#comments</comments>
		<pubDate>Wed, 01 Oct 2008 07:51:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/stationery-design-its-importance-to-small-business-owners.php</guid>
		<description><![CDATA[How many times have you been handed a business card and immeadetly got a negative impression on the person who handed you the card and the business they represent?
All too often, small business owners tend to skip investing in getting a decent business card designed by professional corporate identity designers. They either go for the [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/stationery-design-its-importance-to-small-business-owners.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Biggest Critics of Your Franchise Brand Name</title>
		<link>http://www.rapinby.com/the-biggest-critics-of-your-franchise-brand-name.php</link>
		<comments>http://www.rapinby.com/the-biggest-critics-of-your-franchise-brand-name.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 19:56:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/the-biggest-critics-of-your-franchise-brand-name.php</guid>
		<description><![CDATA[The biggest critics of a franchise brand name come from two groups of people and neither of them are you customers. If our brand is lousy your customers will most likely simply not say anything, after all every day average brand names are a dime a dozen in the market place. No you biggest critics [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/the-biggest-critics-of-your-franchise-brand-name.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>No Logo?  Launching A Business Without a Logo Can Sabotage You</title>
		<link>http://www.rapinby.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you.php</link>
		<comments>http://www.rapinby.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 15:51:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you.php</guid>
		<description><![CDATA[Initial lack of customers and cash flow often causes a small business to put off designing a logo and marketing materials professionally until [they] got a few clients or until [they] get started. Designing their own marketing materials when they launch their business, instead of having them professionally created, will make getting those initial clients [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/no-logo-launching-a-business-without-a-logo-can-sabotage-you.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Accentuating Your Business Building</title>
		<link>http://www.rapinby.com/accentuating-your-business-building.php</link>
		<comments>http://www.rapinby.com/accentuating-your-business-building.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 10:46:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/accentuating-your-business-building.php</guid>
		<description><![CDATA[If you own or lease a business building and you want to get more traffic and attract people to see your signage it is important to accentuate your business building if at all possible.  If you lease a building you may have to look in the lease to see that there are no restrictions [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/accentuating-your-business-building.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Looks Matter: For You and Your Marketing</title>
		<link>http://www.rapinby.com/looks-matter-for-you-and-your-marketing.php</link>
		<comments>http://www.rapinby.com/looks-matter-for-you-and-your-marketing.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 08:56:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/looks-matter-for-you-and-your-marketing.php</guid>
		<description><![CDATA[Like it or not, people draw conclusions about you and your business by the way you look \r and the quality of your marketing materials. If you cut corners in the image department, \r your business will suffer.
We Live In a DIY World
As a small business owner or solo-professional, you\&#8217;re probably working on a tight [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/looks-matter-for-you-and-your-marketing.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brand Image - Brand Identity - Brand Strategy - Brand Identity Guru</title>
		<link>http://www.rapinby.com/brand-image-brand-identity-brand-strategy-brand-identity-guru.php</link>
		<comments>http://www.rapinby.com/brand-image-brand-identity-brand-strategy-brand-identity-guru.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 05:41:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/brand-image-brand-identity-brand-strategy-brand-identity-guru.php</guid>
		<description><![CDATA[Consumers perceive and accept many brands within a certain trade group in different ways. By personifying a brand (How would you describe brand X if it were a person?) we can find out, that for instance consumers perceive brand A as a young, impulsive, lively, attractive, energetic woman full of ideas. In the same way [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/brand-image-brand-identity-brand-strategy-brand-identity-guru.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Elements of a Professional Business Letterhead</title>
		<link>http://www.rapinby.com/elements-of-a-professional-business-letterhead.php</link>
		<comments>http://www.rapinby.com/elements-of-a-professional-business-letterhead.php#comments</comments>
		<pubDate>Tue, 30 Sep 2008 04:36:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/elements-of-a-professional-business-letterhead.php</guid>
		<description><![CDATA[If you are a small business owner and have finally come to the decision that you company needs a letterhead then you are definitely going in the right direction.  However, there are some things to consider before you make your letterhead.  After all first impressions are important and you dont want to send [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/elements-of-a-professional-business-letterhead.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Does Your Logo Draw or Repel Clients? How Can You Know? What Can You Do?</title>
		<link>http://www.rapinby.com/does-your-logo-draw-or-repel-clients-how-can-you-know-what-can-you-do.php</link>
		<comments>http://www.rapinby.com/does-your-logo-draw-or-repel-clients-how-can-you-know-what-can-you-do.php#comments</comments>
		<pubDate>Sun, 28 Sep 2008 07:21:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/does-your-logo-draw-or-repel-clients-how-can-you-know-what-can-you-do.php</guid>
		<description><![CDATA[You walk into a room full of strangers. Your eyes scan the room briefly. You choose someone who feels likely to connect with you and walk over.
What has happened here? How do you know who to talk to? The usual term is sizing up and those who are good at it prosper in their business [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/does-your-logo-draw-or-repel-clients-how-can-you-know-what-can-you-do.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>A Lesson in Branding from Paris Hilton</title>
		<link>http://www.rapinby.com/a-lesson-in-branding-from-paris-hilton.php</link>
		<comments>http://www.rapinby.com/a-lesson-in-branding-from-paris-hilton.php#comments</comments>
		<pubDate>Sat, 27 Sep 2008 22:31:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/a-lesson-in-branding-from-paris-hilton.php</guid>
		<description><![CDATA[I have never been a fan of Paris Hilton.
I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, \&#8221;Skank.\&#8221;
I saw Paris condescend to the working class farmers of America, and I didn\&#8217;t like it at all. So I decided not [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/a-lesson-in-branding-from-paris-hilton.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Counterfeit Branding - Representing True Globalisation!</title>
		<link>http://www.rapinby.com/counterfeit-branding-representing-true-globalisation.php</link>
		<comments>http://www.rapinby.com/counterfeit-branding-representing-true-globalisation.php#comments</comments>
		<pubDate>Sat, 27 Sep 2008 04:31:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/counterfeit-branding-representing-true-globalisation.php</guid>
		<description><![CDATA[From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. It may have been produced by a small [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/counterfeit-branding-representing-true-globalisation.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Minding Your Own Brand: If The Cake Is Bad - What Good Is The Frosting?</title>
		<link>http://www.rapinby.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting.php</link>
		<comments>http://www.rapinby.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting.php#comments</comments>
		<pubDate>Fri, 26 Sep 2008 16:46:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting.php</guid>
		<description><![CDATA[At the end of a meal, I received a fortune cookie with a message that read If the cake is bad, what good is the frosting? After reading this fortune, I realized that I had discovered a phrase that summed up my entire brand development philosophy.
All too often, companies approach brand development by just worrying [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/minding-your-own-brand-if-the-cake-is-bad-what-good-is-the-frosting.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>IPod Nano Vs. Motorola: Brand Vs. Product</title>
		<link>http://www.rapinby.com/ipod-nano-vs-motorola-brand-vs-product.php</link>
		<comments>http://www.rapinby.com/ipod-nano-vs-motorola-brand-vs-product.php#comments</comments>
		<pubDate>Fri, 26 Sep 2008 00:21:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/ipod-nano-vs-motorola-brand-vs-product.php</guid>
		<description><![CDATA[Motorola Chairman/CEO, Ed Zander had some harsh words for Apple regarding the \r simultaneous release of the iPod nano with the Motorola ROKR, but, more \r importantly, he had admonition for his own brand as well. Having a lot of previous \r success with the RAZR, the ultra sleek and stylish flip phone, Motorola believed [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/ipod-nano-vs-motorola-brand-vs-product.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Consider Branding</title>
		<link>http://www.rapinby.com/consider-branding.php</link>
		<comments>http://www.rapinby.com/consider-branding.php#comments</comments>
		<pubDate>Thu, 25 Sep 2008 18:31:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/consider-branding.php</guid>
		<description><![CDATA[A brand sets you apart from your competition. Your brand can send multiple signals to people who then make judgements on you consciously and subliminally about you, your product or service. This then forms a basis of opinion. This instinctive process is what makes your brand so powerful. The key is to tap into what [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/consider-branding.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Positioning of Success</title>
		<link>http://www.rapinby.com/the-positioning-of-success.php</link>
		<comments>http://www.rapinby.com/the-positioning-of-success.php#comments</comments>
		<pubDate>Thu, 25 Sep 2008 05:21:18 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/the-positioning-of-success.php</guid>
		<description><![CDATA[Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services.  Companies who prosper over the long term don\&#8217;t simply offer the best deals, the best quality, or the most impressive bells and whistles.  If you want to win big in todays cutting edge [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/the-positioning-of-success.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>A New Brand Does Not Mean A Name Change</title>
		<link>http://www.rapinby.com/a-new-brand-does-not-mean-a-name-change.php</link>
		<comments>http://www.rapinby.com/a-new-brand-does-not-mean-a-name-change.php#comments</comments>
		<pubDate>Thu, 25 Sep 2008 00:01:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/a-new-brand-does-not-mean-a-name-change.php</guid>
		<description><![CDATA[Brand is important even when not changing your name.\r If your goal is to grow your market share and your category is relatively mature then \r re-evaluating your brand is as important as your advertising messages.  Eighty \r percent of our clients change their brand but never change the name of their \r product, [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/a-new-brand-does-not-mean-a-name-change.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Value of Branding</title>
		<link>http://www.rapinby.com/the-value-of-branding.php</link>
		<comments>http://www.rapinby.com/the-value-of-branding.php#comments</comments>
		<pubDate>Wed, 24 Sep 2008 03:21:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/the-value-of-branding.php</guid>
		<description><![CDATA[I started my career in marketing working in brand management on the Heinz Ketchup business. Working on a brand that was a household name and that had over a 50% market share provided me with an appreciation of the value of a strong brand. In the direct response industry, many marketers overlook the power of [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/the-value-of-branding.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Logo Design Features</title>
		<link>http://www.rapinby.com/logo-design-features.php</link>
		<comments>http://www.rapinby.com/logo-design-features.php#comments</comments>
		<pubDate>Tue, 23 Sep 2008 21:56:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/logo-design-features.php</guid>
		<description><![CDATA[In today\&#8217;s competitive industry, every single company strives hard to make a positive impact of its service to the prospective customers through their official designed logo. According to business trends, if you want to expand you service and gain fruitful business, it is critical to have a strong corporate identity to prove yourself better than [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/logo-design-features.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>9 Keys to an Effective Logo</title>
		<link>http://www.rapinby.com/9-keys-to-an-effective-logo.php</link>
		<comments>http://www.rapinby.com/9-keys-to-an-effective-logo.php#comments</comments>
		<pubDate>Tue, 23 Sep 2008 20:41:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/9-keys-to-an-effective-logo.php</guid>
		<description><![CDATA[The right logo, with the right characteristics, will boost your visibility, credibility and memorablity  which means more business for you!
These characteristics include:
Consistency in use of your logo, tagline, materials. Repetition of similar elements, used in the same or similar ways, helps people to remember who you are and what you do.
Memorability, so that your [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/9-keys-to-an-effective-logo.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Magnetize Your Brand and Attract More Customers</title>
		<link>http://www.rapinby.com/magnetize-your-brand-and-attract-more-customers.php</link>
		<comments>http://www.rapinby.com/magnetize-your-brand-and-attract-more-customers.php#comments</comments>
		<pubDate>Mon, 22 Sep 2008 14:36:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/magnetize-your-brand-and-attract-more-customers.php</guid>
		<description><![CDATA[What makes a company brand magnetic &#8212; one that effortlessly attracts customers, \r revenue, media attention and employees alike?  A quick examination of the laws of \r nature will reveal the answers. Forces such as magnetism and gravity, while \r seemingly subtle, have a powerful and constant influence on our lives.  They govern [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/magnetize-your-brand-and-attract-more-customers.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Do You Deliver On Your Brand Promise?</title>
		<link>http://www.rapinby.com/do-you-deliver-on-your-brand-promise.php</link>
		<comments>http://www.rapinby.com/do-you-deliver-on-your-brand-promise.php#comments</comments>
		<pubDate>Sun, 21 Sep 2008 15:06:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/do-you-deliver-on-your-brand-promise.php</guid>
		<description><![CDATA[The 3 mistakes businesses make that affect long term success
No matter how great your logo or strategy, if you dont deliver on your brands promise your business will flounder or die. Neither is what you want.
A brand promise is what you say youre going to deliver and the expectations you create in the customers minds. [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/do-you-deliver-on-your-brand-promise.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Is Your Package A Candidate For The &#34;Oyster&#34; Award?</title>
		<link>http://www.rapinby.com/is-your-package-a-candidate-for-the-oyster-award.php</link>
		<comments>http://www.rapinby.com/is-your-package-a-candidate-for-the-oyster-award.php#comments</comments>
		<pubDate>Sun, 21 Sep 2008 14:56:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/is-your-package-a-candidate-for-the-oyster-award.php</guid>
		<description><![CDATA[Is your package a candidate for the \&#8221;oyster\&#8221; award? According to Consumer Reports, this is not a good thing. The March issue of Reports lambastes the packaging industry for a variety of faults in product packaging. It even identifies which packages they consider to be among the worst. To its credit, the article does show [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/is-your-package-a-candidate-for-the-oyster-award.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Branding, The How\&#8217;s, What\&#8217;s And Why\&#8217;s</title>
		<link>http://www.rapinby.com/branding-the-hows-whats-and-whys.php</link>
		<comments>http://www.rapinby.com/branding-the-hows-whats-and-whys.php#comments</comments>
		<pubDate>Sun, 21 Sep 2008 07:51:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/branding-the-hows-whats-and-whys.php</guid>
		<description><![CDATA[Your business brand says a lot about you and your business.  If you create a strong brand image, it will elevate you above your peers and provide a good model for your product and service development as well as a sound foundation from which to expand your business.
 So what is Branding?  
Many [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/branding-the-hows-whats-and-whys.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Market Saturation and Brand Building</title>
		<link>http://www.rapinby.com/market-saturation-and-brand-building.php</link>
		<comments>http://www.rapinby.com/market-saturation-and-brand-building.php#comments</comments>
		<pubDate>Sun, 21 Sep 2008 05:16:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/market-saturation-and-brand-building.php</guid>
		<description><![CDATA[Is your company brand literally saturating your target markets? Is your company literally everywhere and on the lips of your customers, competition and vendors? Does your competitor sales teams compare themselves to you in sales calls? Well having been a Founder of a Franchise Company, we had saturated our target markets and yes our competitors [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/market-saturation-and-brand-building.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Branding Services - Brand Identity Guru</title>
		<link>http://www.rapinby.com/branding-services-brand-identity-guru.php</link>
		<comments>http://www.rapinby.com/branding-services-brand-identity-guru.php#comments</comments>
		<pubDate>Sat, 20 Sep 2008 06:31:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/branding-services-brand-identity-guru.php</guid>
		<description><![CDATA[Branding Services is a tactic that marketing executives and managers should not only understand, but also employ. Branding services helps your company clearly position your company over your competition by branding your product/service in the minds of your target markets. This helps build brand identity, brand image and overall brand equity.
Once you build brand recognition [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/branding-services-brand-identity-guru.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Franchise Expansion Thru Regional Team Manager Agreements</title>
		<link>http://www.rapinby.com/franchise-expansion-thru-regional-team-manager-agreements.php</link>
		<comments>http://www.rapinby.com/franchise-expansion-thru-regional-team-manager-agreements.php#comments</comments>
		<pubDate>Sat, 20 Sep 2008 06:26:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/franchise-expansion-thru-regional-team-manager-agreements.php</guid>
		<description><![CDATA[One potential marketing strategy for franchisors is to set up two-year agreements with star franchisees to assist in the expansion of regional areas without selling those areas a master franchises. In doing so the franchisor can have more control over the marketing of new franchises and say over which territories and agreements will be entered [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/franchise-expansion-thru-regional-team-manager-agreements.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Brand Strategy - Brand Identity Guru</title>
		<link>http://www.rapinby.com/brand-strategy-brand-identity-guru.php</link>
		<comments>http://www.rapinby.com/brand-strategy-brand-identity-guru.php#comments</comments>
		<pubDate>Fri, 19 Sep 2008 06:01:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/brand-strategy-brand-identity-guru.php</guid>
		<description><![CDATA[If you could have the secret recipe and all the manufacturing facilities of Coca Cola but not the Coca Cola brandor have its famous brand but no facilitieswhich would you choose? Its not a trick question. But it demonstrates the power of the brand. Walk into any bank and say hi Im Coca Cola, how [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/brand-strategy-brand-identity-guru.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Personality Branding: Re-Inventing Yourself</title>
		<link>http://www.rapinby.com/personality-branding-re-inventing-yourself.php</link>
		<comments>http://www.rapinby.com/personality-branding-re-inventing-yourself.php#comments</comments>
		<pubDate>Fri, 19 Sep 2008 05:21:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/personality-branding-re-inventing-yourself.php</guid>
		<description><![CDATA[Make it SIMPLE, but DEVIATE from the norm
The question of identity is a major factor that must be rightfully defined so that one does not lose his/her head in the crowd. Those who follow the multitude always go nowhere and are usually lost in the crowd, most times, the multitude can be wrong. The world [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/personality-branding-re-inventing-yourself.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>How Easy It Gets Ordering Customized Rubber Bracelets in Bulk Online</title>
		<link>http://www.rapinby.com/how-easy-it-gets-ordering-customized-rubber-bracelets-in-bulk-online.php</link>
		<comments>http://www.rapinby.com/how-easy-it-gets-ordering-customized-rubber-bracelets-in-bulk-online.php#comments</comments>
		<pubDate>Thu, 18 Sep 2008 04:11:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/how-easy-it-gets-ordering-customized-rubber-bracelets-in-bulk-online.php</guid>
		<description><![CDATA[Looking for a great fundraiser? Then maybe rubber bracelets are just the thing to promote awareness. Custom-printed rubber bracelets are a hit nowadays. These rubber bracelets usually carry colorful designs and names and slogans that relate to a certain cause.
These rubber bracelets are available in a wide variety of colors. There&#8217;s this pantone chart wherein [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/how-easy-it-gets-ordering-customized-rubber-bracelets-in-bulk-online.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Revealing the Roots: The Process of Building Brand</title>
		<link>http://www.rapinby.com/revealing-the-roots-the-process-of-building-brand.php</link>
		<comments>http://www.rapinby.com/revealing-the-roots-the-process-of-building-brand.php#comments</comments>
		<pubDate>Wed, 17 Sep 2008 10:31:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/revealing-the-roots-the-process-of-building-brand.php</guid>
		<description><![CDATA[How is branding different than marketing?
Branding is not so much different from marketing as it is an element of marketing. We think of marketing as a tree; the brand is the roots, holding the tree in place and providing constant energy. The leaves are the tactics, reaching in various directions and changing with the seasons, [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/revealing-the-roots-the-process-of-building-brand.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Effective Online Logo Designs</title>
		<link>http://www.rapinby.com/effective-online-logo-designs.php</link>
		<comments>http://www.rapinby.com/effective-online-logo-designs.php#comments</comments>
		<pubDate>Wed, 17 Sep 2008 10:26:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/effective-online-logo-designs.php</guid>
		<description><![CDATA[For those individuals seeking inexpensive logo designs, look no further, online logo designs fit the bill very nicely, thank you. The Internet truly can be your best friend, especially when you\&#8217;re starting up a small business. I run my own business and was looking for an online logo design service provider. I managed to get [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/effective-online-logo-designs.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>The Importance Of Building And Promoting Your Company Brand</title>
		<link>http://www.rapinby.com/the-importance-of-building-and-promoting-your-company-brand.php</link>
		<comments>http://www.rapinby.com/the-importance-of-building-and-promoting-your-company-brand.php#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:21:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/the-importance-of-building-and-promoting-your-company-brand.php</guid>
		<description><![CDATA[For businesses planning to reach out to the masses and strengthen their corporate branding, promotional gifts are a safe bet. Having your company brand printed on T-shirts, caps or bags for example, can only help to get your brand noticed. Promotional desktop gifts such as pen holders, notebooks and pens are also useful in serving [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/the-importance-of-building-and-promoting-your-company-brand.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Do You Need A Cool Company Logo Or Would A Stinker Be More Effective?</title>
		<link>http://www.rapinby.com/do-you-need-a-cool-company-logo-or-would-a-stinker-be-more-effective.php</link>
		<comments>http://www.rapinby.com/do-you-need-a-cool-company-logo-or-would-a-stinker-be-more-effective.php#comments</comments>
		<pubDate>Tue, 16 Sep 2008 09:26:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/do-you-need-a-cool-company-logo-or-would-a-stinker-be-more-effective.php</guid>
		<description><![CDATA[The debate over how much of a companies large reserves of spending power should be spent with greedy, oafish design agencies rages on and is not about to be resolved in this trite article, however we can suggest some alternatives to the usual company logo ideas and perhaps for once bad could be the new [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/do-you-need-a-cool-company-logo-or-would-a-stinker-be-more-effective.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why Jewelry Logos Should be Custom Made</title>
		<link>http://www.rapinby.com/why-jewelry-logos-should-be-custom-made.php</link>
		<comments>http://www.rapinby.com/why-jewelry-logos-should-be-custom-made.php#comments</comments>
		<pubDate>Mon, 15 Sep 2008 00:55:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/why-jewelry-logos-should-be-custom-made.php</guid>
		<description><![CDATA[With so many different avenues by which a person can get a logo design, why should jewelry logos be better being custom-made? Sure, there are a lot of logo companies online who are just dying for your to try out their pre-made logos but it is still more effective in the long run to have [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/why-jewelry-logos-should-be-custom-made.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Branding Or Marketing? Same Or Different?</title>
		<link>http://www.rapinby.com/branding-or-marketing-same-or-different.php</link>
		<comments>http://www.rapinby.com/branding-or-marketing-same-or-different.php#comments</comments>
		<pubDate>Sun, 14 Sep 2008 18:25:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/branding-or-marketing-same-or-different.php</guid>
		<description><![CDATA[While marketing and branding are alike in some ways, they are also sometimes mistaken as the same business action.  This is not true, but definitely understandable on the two can be misconstrued as the same.
There are several brand tools that can also fall into the marketing category.  This is what makes the two [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/branding-or-marketing-same-or-different.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Identity - Explained</title>
		<link>http://www.rapinby.com/corporate-identity-explained.php</link>
		<comments>http://www.rapinby.com/corporate-identity-explained.php#comments</comments>
		<pubDate>Sun, 14 Sep 2008 16:55:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/corporate-identity-explained.php</guid>
		<description><![CDATA[What your customers or potential customers think about your company reflects the impression they have in their minds about your company. This impression is created by your product positioning, client servicing, your attitude towards customers and society in general, your marketing campaigns, third party sources such as newspaper articles etc. This impression is called corporate [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/corporate-identity-explained.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>What day is Brand Freedom Day</title>
		<link>http://www.rapinby.com/what-day-is-brand-freedom-day.php</link>
		<comments>http://www.rapinby.com/what-day-is-brand-freedom-day.php#comments</comments>
		<pubDate>Sun, 14 Sep 2008 00:06:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/what-day-is-brand-freedom-day.php</guid>
		<description><![CDATA[We talk about tax freedom day - the day of the year in which the average person ceases to work for the British Government and starts to work for him or herself.  Thanks to the prudence and financial management of our current party this has gone from 24th to 31st May since 1997.  [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/what-day-is-brand-freedom-day.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Why is a Franchisor Mad at the Multi Level Marketing Companies?</title>
		<link>http://www.rapinby.com/why-is-a-franchisor-mad-at-the-multi-level-marketing-companies.php</link>
		<comments>http://www.rapinby.com/why-is-a-franchisor-mad-at-the-multi-level-marketing-companies.php#comments</comments>
		<pubDate>Sat, 13 Sep 2008 07:31:02 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/why-is-a-franchisor-mad-at-the-multi-level-marketing-companies.php</guid>
		<description><![CDATA[Why would a franchise company which has master franchisees in charge of regions and those regions in charge of the franchisees and the franchisees in charge of their stores and each store has a manager in charge of the employees? After all doesnt that represent 5-levels of marketing? Isnt franchising the duplication and replication of [...]]]></description>
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		</item>
		<item>
		<title>What About the Internal Brand?</title>
		<link>http://www.rapinby.com/what-about-the-internal-brand.php</link>
		<comments>http://www.rapinby.com/what-about-the-internal-brand.php#comments</comments>
		<pubDate>Fri, 12 Sep 2008 16:01:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/what-about-the-internal-brand.php</guid>
		<description><![CDATA[More and more companies are revitalizing their brand with a new logo, building\r remodels, new uniforms, advertising campaigns, and the like. Typically everyone, both\r within and outside the company, gets excited about the new look and message. After all,\r its cool to have the latest and greatest of anything.
However, many of these companies fail to [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/what-about-the-internal-brand.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Nike / Sears /  Kmart</title>
		<link>http://www.rapinby.com/nike-sears-kmart.php</link>
		<comments>http://www.rapinby.com/nike-sears-kmart.php#comments</comments>
		<pubDate>Fri, 12 Sep 2008 15:25:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/nike-sears-kmart.php</guid>
		<description><![CDATA[The Sears-Kmart merger hopes to fabricate some sort of silver lining for \r both retailers but instead seems to embody the inevitable philosophy of \&#8221;going down together.\&#8221; Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/nike-sears-kmart.php/feed</wfw:commentRss>
		</item>
		<item>
		<title>Branding Article: Pepsi\&#8217;s Missed Brand Opportunity</title>
		<link>http://www.rapinby.com/branding-article-pepsis-missed-brand-opportunity.php</link>
		<comments>http://www.rapinby.com/branding-article-pepsis-missed-brand-opportunity.php#comments</comments>
		<pubDate>Fri, 12 Sep 2008 05:36:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Marketing Branding]]></category>

		<guid isPermaLink="false">http://www.rapinby.com/branding-article-pepsis-missed-brand-opportunity.php</guid>
		<description><![CDATA[I love Pepsi.  Its that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, its not Coke.
Yet Pepsi has been consistently #2, and theres nothing wrong with being #2 if thats your goal.  But Pepsis goal is to be the #1 preferred brand (notice I didnt say taste [...]]]></description>
		<wfw:commentRss>http://www.rapinby.com/branding-article-pepsis-missed-brand-opportunity.php/feed</wfw:commentRss>
		</item>
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